Narrow-Moat Mercedes-Benz Is a World Leader in Premium and Luxury Automobiles
The highly regarded Mercedes-Benz brand is one of the top premium and luxury automobile names in the world. The firm is also a European leader in commercial vans. Even so, Mercedes faces stiff competition in all of its markets. The company operates in the cyclical, capital-intense, highly competitive passenger vehicle industry where changes in unit volume can create large swings in operating leverage, raw material commodity costs can be volatile, and unionized labor can be expensive.